Gold-plated vs gold-tone jewellery, they look similar but wear very differently. This guide breaks down exactly what you are buying.
What Is gold-tone PVD-coated jewellery?
A thin layer of gold (0.5,2.5 microns) electroplated onto brass or copper. Looks like initially but wears off within 6,12 months of daily use. Once the plating wears, the base metal can react with skin, producing green marks. You will find gold-plated pieces everywhere on the high street, they are inexpensive up front but rarely last.
What Is Gold-Tone Jewellery?
Not, a gold-coloured finish applied via PVD coating over stainless steel. The PVD bond is molecular, not surface-level. Result: dramatically more durable, waterproof, tarnish-resistant, and hypoallergenic. This is what we use across our gold-tone jewellery collection, pieces designed to keep their finish through daily wear, rain, and sweat without any special care.
Comparison Table
| Feature | Gold-Plated | Gold-Tone (PVD) |
|---|---|---|
| Base Metal | Brass / Copper | Stainless Steel |
| Durability | Low | Yes: High |
| Water Resistance | No: Poor | Yes: Waterproof |
| Tarnish Risk | High | Yes: Very Low |
| Skin Safety | May turn green | Yes: Hypoallergenic |
| Typical Lifespan | 6,12 months | Many years |
Which Should You Choose?
Choose gold-plated if: You want a trendy piece for a short period on a tight budget.
Choose PVD gold-tone if: You want everyday jewellery that lasts, exactly what our gold-tone collection specialises in. Our necklaces, rings, and earrings all use this same durable PVD finish, designed to handle real life without the maintenance.